Brand Strategy

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Brand Strategy 〰️

● Creative Practice

Brand Strategy

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● Practice Overview

What You’ll Learn

I help brands uncover who they are, what they stand for, and how they show up in the world. Through a blend of insight, intuition, and real-world experience, I build strategic foundations that feel true, distinct, and alive.

My work starts with understanding the story beneath the surface and what makes your brand different, why it matters, and where it can grow. From there, I translate that core into positioning, narrative, and a strategic direction that guides every decision that follows.

Whether you’re building something new or evolving something established, I help create the clarity, language, and identity that set a brand apart and move people to care.

Let's Work together

Brand Foundation

The groundwork is where clarity begins. I dig into the brand’s reality, the landscape around it, and the people it’s built for.
  • Brand audit & competitive landscape
  • Insights synthesis
  • Audience profiles & behavioral understanding
  • Brand attributes & personality

Positioning and Core Identity

Your center of gravity. I define the beliefs, value, and direction that set your brand apart.
  • Brand purpose
  • Mission & vision
  • Positioning statement & Value Proposition
  • Key differentiators

Narrative and Messaging

The story that moves people. I shape the language, tone, and themes that help your brand connect and be remembered.
  • Brand story / origin story
  • Messaging pillars
  • Tone of voice
  • Narrative frameworks
  • Communication themes

Direction and Activation

This is where I bring the strategy to life. I outline how your brand shows up visually, verbally, and experientially in the world.
  • Look & feel direction (moodboards, imagery, tone)
  • Visual cues & style references
  • Brand behaviors
  • Content directions & activation ideas
  • High-impact brand opportunities

● Practice Overview

Frequently Asked Questions

  • Brand strategy comes before design. It clarifies your purpose, personality, positioning, and narrative. Branding (visual identity) then expresses that strategy through logos, colors, typography, imagery, and style. Think of strategy as the blueprint and design as the architecture that brings it to life.

  • You’ll leave with a clear, documented brand foundation that will include purpose, positioning, narrative, tone, and a direction for how your brand should show up. You’ll also get guidance on activation: content ideas, behaviors, strategic opportunities, and visual direction to help you move forward confidently.

  • Most strategy engagements take 3–6 weeks, depending on depth and complexity. Smaller, rapid builds can be done in 1–2 weeks, while more robust or research-heavy projects may span 6–8 weeks.

  • Yes. I can either guide your internal team through execution, collaborate with designers or partners you love, or take the lead in shaping creative direction. Strategy naturally leads into experience, content, and visual expression and I can support all three.

  • Then we take it slow. We figure out what matters, what sticks, and what actually feels true; no sudden rebrands or identity whiplash. I promise a gentle, emotionally safe strategy process.

  • Because I take brands seriously… just not too seriously. I’ll tell you what’s working, what’s not, and the thing no one else on your team wants to say out loud. I care deeply, ask real questions, and refuse to give you anything generic. No cookie-cutter “insert mission statement here” energy.

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