Experience Design

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Experience Design 〰️

● Creative Practice

Experience Design

Indoor staircase with colorful artwork on steps, black handrails, white brick walls on sides, and a sign overhead indicating the direction to seating.

● Practice Overview

Because Details Matter

Experience is where your brand becomes real. I help design the moments, environments, and touchpoints where people actually meet your brand; whether that’s a space, a pop-up, an event, or a simple interaction that sticks.

I look for what can set your experience apart, what people will remember, and where the brand can show up in ways that feel intentional, emotional, and unmistakably “you.”

From spatial direction to sensory cues to the flow of a moment, I turn ideas into experiences that move people, and brands, forward.

Let's Work together

Experience Foundation

Understanding the behavior, flow, and intention behind the moment.
  • Experience audit
  • Behavioral insights
  • User journeys & emotional mapping
  • Purpose & experience principles

Concept & Environment Direction

The big idea—and how it shows up spatially, visually, and sensorially.
  • Creative concepting
  • Spatial direction & layout intentions
  • Look + feel for environments
  • Sensory cues (sound, scent, tone, materiality)

Experience Storytelling & Messaging

Shaping what people feel, understand, and carry with them.
  • Experience narrative
  • Key moments & storytelling arcs
  • Environmental messaging
  • Scripted or guided content (verbal or visual)

Activation & Execution Guidance

Turning the idea into something that can be built, lived, and remembered.
  • Event, pop-up, or installation direction
  • On-site flow & choreography
  • Content + interaction opportunities
  • Brand behaviors & team engagement cues
A man wearing a black and yellow striped sports jersey, black shorts, white sneakers, and sunglasses is outdoors on a grass field, controlling a black soccer ball with his foot. The background includes a building with large windows and patio chairs, and a clear blue sky.

● Practice Overview

Frequently Asked Questions

  • A clear experience concept, direction, story, and activation plan + the details and guidance your team needs to bring the experience to life with confidence.

  • Yes. I can take complete control, guide your team, plug into your creative partners, or collaborate with my network. Whatever gets the experience built beautifully.

  • Most concepts and direction take 2–6 weeks, depending on scale. Activations and buildouts vary based on partners, budget, and timelines.

  • Yes. If your event feels awkward or your space feels like a dentist’s waiting room, I can help. No judgment.

  • That’s the goal. Preferably followed by a photo, a gasp, or a “holy sh*t.”

Exterior of a building with a colorful mural, a lit smiley face sign, and closed double glass doors.